- Nestlé launches Cocoa Plan in Mexico with an investment of more than $100 million Pesos.
- This program will drive increases in the cocoa fields in order to triple their capacity and help more than 5,000 families.
Sandra Martínez, Head of Confectionery at Nestlé, announced the launch of Nestlé’s Cocoa Plan, which underlines the company’s commitment to rescuing Mexico’s cocoa through an investment of more than $100 million Pesos. The Cocoa Plan is part of Nestlé’s global strategy to support farmers, ensure sustainable cocoa production, protect the environment and improve the quality of life of producers, all of which form part of its Creating Shared Value philosophy.
“We will double our purchases of Mexican cocoa over the coming 10 years as part of Nestlé’s Cocoa Plan in the country, where we are currently ranked as the number one chocolate company given the fact that we directly purchase more than 20% of the country’s cocoa production”, commented Sandra Martínez, who also stated that Nestlé’s Cocoa Plan aims to triple the current productivity of Mexican cocoa farms, which will, in turn, have a positive impact on more than 5,000 families linked to this area in the major producing states of Veracruz, Chiapas, Oaxaca and Tabasco.
Over the past 10 years, diseases, such as Monilia and Black Pod, have decreased cocoa production in Mexico by 50%. The Cocoa Plan from Nestlé aims to address this problem with a comprehensive strategy based on three major areas:
1. SUPPLY CHAIN. Through business development and direct purchasing from groups of producers, they will be in charge of collecting, fermenting and selling the cocoa, through best harvesting practices and a responsible business vision.
2. PROFITABILITY. Through research and technology transfer to producers, they will implement high-tech agricultural management systems which are capable of tripling productivity per hectare, reducing environmental impact and improving direct earnings.
3. SOCIAL DEVELOPMENT. Field schools to teach sustainable production techniques, offering support to producers directly on the land through the implementation of models to measure sustainability. By offering producers the knowledge needed to produce more and better cocoa, we will have an influence on improving their living conditions and household income.
Through these actions, Nestlé is driving efforts to increase the productivity of the cocoa fields by tripling their production capacity to encompass more than 30,000 tons every year, increasing production from 250Kg to 750Kg per hectare.
The launch event, which was held at a cocoa farm which is now part of Nestlé’s Cocoa Plan, was attended by Arturo Núñez Jiménez, Governor of the State of Tabasco, and representatives from the Department of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), Intercambio Mexicano de Comercio (IMCO), Serranas (Asociaciones Agroindustriales Serranas SA de CV), INAES (National Institute of Associations and Social Economies), Fideicomisos Instituidos en Relación con la Agricultura (FIRA), the National Cocoa Producers Union (UNPC), the National Research Institute for Forestry, Agriculture and Fisheries (INIFAP) and the University of Veracruz. During the event, a number of advances were presented, in addition to other programs which Nestlé has implemented over the last number of years, including the development of 4 varieties of cocoa which are more resistant to diseases, which were developed in collaboration with the INIFAP, the R&D Center in Tours, France, and the CATIE.
For further information regarding the implementation of the Cocoa Plan in the other parts of the world, please visit: www.nestlecocoaplan.com